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Automated screening of new filings against your portfolio with risk alerts within 24 hours.

Trademark Watch and Opposition Monitoring

Our trademark watch service monitors new trademark applications worldwide for identical and similar signs on a continuous basis. When a conflict is detected, you receive a detailed report with a risk assessment and a recommendation for opposition, co-existence negotiation, or monitoring continuation. Alerts are generated within 24 hours of publication in covered jurisdictions.

AI-driven similarity assessment covers phonetic, visual, and conceptual dimensions, with three priority levels that allow your team to focus resources on high-risk conflicts rather than reviewing every watch alert manually. Direct integration with opposition filing procedures means you can move from alert to action without rebuilding your case from scratch.

Why Continuous Monitoring Matters

Trademark registrations are territorial and provide exclusive rights within their scope. A conflicting mark that is registered without opposition strengthens the applicant's position and weakens yours. The opposition window is time-limited (three months at EUIPO and BOIP) and once it closes, the only remedy is the more expensive and uncertain route of invalidity proceedings after registration.

Continuous monitoring ensures that conflicts are identified during the publication period, when opposition is available as a remedy. Without monitoring, conflicts are typically discovered months or years later, when the conflicting mark is already registered and being used in the market. At that point, the enforcement options are more limited, more expensive, and less certain of success.

How the Watch Service Works

The watch service is configured to your specific portfolio: the marks monitored, the jurisdictions covered, the classes of goods and services, and the similarity thresholds. For each new publication that triggers an alert, the system generates a report containing the conflicting mark, the goods and services claimed, the applicant's details, and our risk assessment across the three similarity dimensions. High-priority alerts include a recommended course of action; lower-priority alerts are logged for periodic review.

The service integrates directly with our opposition filing workflow. When a high-risk conflict is identified and opposition is recommended, the watch alert data feeds into the opposition file, eliminating duplication of effort. If the recommended action is co-existence negotiation, we initiate contact with the applicant's representative during the opposition period to explore a resolution before formal proceedings are necessary.

Scope and Coverage

We offer watch coverage for BOIP (Benelux), EUIPO (EU), WIPO (international), and national registers in 47+ countries. Coverage is configured to match your commercial footprint and risk profile. For brands with a global presence, we can provide worldwide coverage; for businesses focused on European markets, a targeted EU and Benelux watch may be sufficient.

Frequently Asked Questions

How quickly are new conflicts reported?

Conflicts are reported within 24 hours of publication in monitored jurisdictions. Standard delivery is via weekly digest with high-priority alerts flagged for immediate attention. Urgent watch configurations with daily alerts are available for high-priority marks.

What jurisdictions are monitored?

We offer watch coverage for BOIP (Benelux), EUIPO (EU), WIPO (international), and national registers in 47+ countries. Coverage is configured to match your commercial footprint and risk profile.

What is the cost of the watch service?

Watch services are priced on a fixed annual basis per monitored mark. The price varies by the number of marks monitored, the number of jurisdictions covered, and the level of legal review included (alert-only versus alert with risk assessment and recommendation). We provide a detailed scope and pricing proposal based on your portfolio and coverage requirements.

How does the watch service integrate with opposition filing?

When a high-risk conflict is identified and opposition is recommended, the watch alert data feeds directly into our opposition filing workflow. The conflicting mark details, similarity analysis, and risk assessment form the foundation of the opposition file, eliminating duplication and reducing the time from alert to filing. This integration ensures that the three-month opposition window is used efficiently.

Bart Lieben
Attorney-at-Law
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