Registering a trademark is the start, not the finish. In a digital market a brand is exposed to imitation, counterfeiting and misuse across registers, domains, social media and online marketplaces, and protecting it means watching all of those places and acting quickly when something appears.
Once your mark is filed, we monitor new trademark applications, domain registrations and online use for identical or confusingly similar signs, across multiple jurisdictions rather than just your home market. When something relevant appears we assess it and come to you with a clear recommended course of action, not just a raw alert.
So much of a brand now lives in domain names, social handles and marketplace listings. We watch for look-alike domain registrations that signal cybersquatting or phishing, for impersonating or unauthorised social accounts, and for counterfeit or unauthorised listings across the major online marketplaces, and we can also check that distributors, agents and influencers use your brand within the terms you agreed.
This capability powers our trademark watch and opposition monitoring and brand monitoring and online enforcement services, and feeds domain name litigation when escalation is needed. The Knowledge Base explains how brand monitoring works, what a trademark watch is and why you need one, and how to recognise infringement.
Monitoring runs with traceability and confidentiality controls. The watch is systematic, but a lawyer assesses each flagged case and leads the enforcement decision with you. The machine never decides what to act on.
We assess the match, tell you whether it matters and why, and recommend the action, from a watch notice or opposition to a takedown or litigation. You decide, and we run it as a managed service end to end.
Yes. We track conflicts across multiple jurisdictions and across domains, social media and marketplaces, so the picture is international rather than local.
