---
title: "New gTLDs · Academy | Pitch"
description: "New gTLDs: Brand TLDs in Financial Services, Brand TLDs in the 2026 Round: the Applicant Guidebook, History of ICANN's New gTLD Program, ICANN's Next Round of…"
url: https://www.pitch.law/academy/topics/gtld
---

Academy

# New gTLDs

- [All](https://www.pitch.law/academy)
- [Intellectual property](https://www.pitch.law/academy/topics/intellectual-property)
- [Patents](https://www.pitch.law/academy/topics/patents)
- [New gTLDs](https://www.pitch.law/academy/topics/gtld)
- [Information Technology](https://www.pitch.law/academy/topics/information-technology)
- [Privacy & Data Protection](https://www.pitch.law/academy/topics/privacy)
- [Commercial](https://www.pitch.law/academy/topics/commercial)
- [Corporate and M\&A](https://www.pitch.law/academy/topics/corporate-m-a)
- [Tax](https://www.pitch.law/academy/topics/tax)
- [Legal Aspects of Artificial Intelligence](https://www.pitch.law/academy/topics/legal-aspects-of-artificial-intelligence)

* ### [Brand TLDs in Financial Services](https://www.pitch.law/academy/dotbrand-domains-in-financial-services-what-a-decade-of-data-reveals-about-trust-security-and-the-road-to-2026)
  [Why banks and insurers look at brand TLDs, what a brand TLD can and cannot do against phishing, and which EU rules shape the decision.](https://www.pitch.law/academy/dotbrand-domains-in-financial-services-what-a-decade-of-data-reveals-about-trust-security-and-the-road-to-2026)
* ### [Brand TLDs in the 2026 Round: the Applicant Guidebook](https://www.pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
  [What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.](https://www.pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
* ### [History of ICANN's New gTLD Program](https://www.pitch.law/academy/history-and-background)
  [How the top-level domain space grew from a handful of extensions to more than a thousand, and what the earlier rounds teach applicants and brand owners today.](https://www.pitch.law/academy/history-and-background)
* ### [ICANN's Next Round of New gTLDs (2026)](https://www.pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
  [Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.](https://www.pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
* ### [Strategic Use Cases for Brand TLDs](https://www.pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)
  [How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.](https://www.pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)

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